It’s that time of year again… no, not the countdown to Christmas (although we know that is on the way)... no, this the time of year when we turn everything purple to celebrate Purple Tuesday!
Every year on the first Tuesday of November, the UK celebrates the Purple Tuesday movement, inspiring organisations to improve the customer experience for disabled people and their families, and this year it’s going global!
There are events happening in the UK, USA, UAE, Pakistan and Southeast Asia, and the Purple Tuesday website offers downloadable resources for supporters to make use of, as well as information on all the events taking place.
Here in the UK, the biggest event is the annual takeover of Piccadilly Circus. The big screen will be showing a production from our friends at Purple and the lights on the Circus are turning - you guessed it! – a perfect purple, all to highlight the importance of the disabled customer experience. There will then be a networking brunch for Purple Tuesday sector partners and this evening Canary Wharf will be turning purple too, for the evening celebration.
So why is Purple Tuesday so important?
Well, with 1.3 billion disabled people in the world (that’s17% of the population), it makes sense that ensuring a good experience for disabled customers should be considered by all venues. Aside from the obvious fact that it’s just the right thing to do, the financial impact alone is enough to make anyone think twice about a lack of inclusion. According to the Purple Tuesday website, the spending power of disabled people and their households is currently around $8 trillion – that’s a lot to miss out on for any company!
A brilliant example of a venue getting it right is Sandcastle Waterpark in Blackpool. As the UK’s largest waterpark, they take accessibility seriously. All staff are trained in accessibility/disability and autism awareness and there are Water Ambassadors on hand who have extra skills in supporting people with disabilities. There are water wheelchairs available and a sensory/quiet room as well as dedicated Accessibility Evenings held throughout the year.